In our ever-changing world we need to adapt our companies to the recent trends, and for this reason we have to consider digitalizing our business by going from retail to eTail. It’s highly important for your business to have an online presence if you want to grow and expand.
It doesn’t matter if you own a small or medium-sized company, the most important is to have a web presence so your potential customers can find. In addition, having a website gives a great impression to your audience and they can see you’re a trustable business.
In this article, you’re going to learn why it’s important to start developing an online strategy for your company. Let’s observe:
- From retail to eTail: Why should you take your business into the digital marketplace?
- What is eTail?
- Why does your retail business need an online presence?
- Why does eTail matters?
- What are the steps to take your business online?
- How to launch a web store?
- What is the marketing strategy you should follow for your eTail?
- How can Connect Resources help you improve your business solutions?
1. From retail to eTail: Why should you take your business into the digital marketplace?
Nowadays anyone can have a website and offer their services and products from there. For this reason, there’s a high competition in the internet and more and more people are going to recur to it to find what they want.
If we don’t have an online presence, our clients are never going to find us and we aren’t going to grow as we expect. Hence, it’s important to consider going from retail to eTail.
1.1 How to add eTail to your retail?
Having a retail business or a physical store gives us several advantages over those businesses that only operate online. Let’s observe some of the benefits of adding eTail to your current retail operations:
- You will carry your look and essence to your online presence
- Your current customer base will follow you
- You know the specific needs of your prospects and audience
- Your brand’s identity is already established
As you can see, you already have some part of the work done; you just need to invest some effort and time in giving your brand an online presence that is going to be reinforced by your retail knowledge.
2. What is eTail?
When you consider taking your business from retail to eTail it’s important to know first the concepts involved in this matter. When we discuss about eTail we’re referring to specific activities of selling services and products via internet, also known as electronic retailing.
It’s important to know that eTail is a simple concept, and unlike many may think, it’s not the same as eCommerce. For this reason, it’s important to know the difference between these two so we don’t make any mistakes when we decide to take our business online.
2.1 What is the difference between e-commerce vs retail?
It’s essential to understand the difference between e-commerce vs retail because if we want to take our retail business online we have to be specific about what we want to achieve.
Basically, eTail solutions are focused only on the B2C segment, which means the businesses that are aimed to offer products or services to consumers. On the other hand, eCommerce involves a broader set of activities that are not done in eTail like supply chain management and many other commercial transactions.
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3. Why does your retail business need an online presence?
Another key aspect when you consider from retail to eTail is the understanding of why your business needs an online presence. Having your personalized space on the web could help you improve your current operations. Hence, you will be able to attract more clients.
It means that your eTail strategy is the perfect complement for your retail operations and by this you’ll have continued success.
3.1 Increased visibility
The main reason you should enter the online retail industry is that you get an increased visibility. Your target audience will be able to find you on the internet and they can even visit you in your area.
If your audience can’t see you then you don’t exist for them. Since many people use Google or any other search engine to find a business you can show up when they make a detailed search in your area.
3.2 Improves your company’s image
When a business has a web presence it shows that is a stable company that is looking to grow. The benefits of an online presence for your company’s image are the following:
- It legitimizes your business
- Having a website will help you build trust and authority in your industry
- It allows your customers to know you better and this gives them trust
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3.3 Generate new business
When considering going from retail to eTail you can reach more people thanks to your website. This allows you to sell more since you reach a broader audience that will likely make business with you.
With a website you have greater geographical reach thus making you grow and increasing your sustainability. Eventually, when your business continues growing, you can expand yourself to other towns or cities where there’s demand for your products or services.
3.4 It sets you apart from the competition
Since your competition is also online you need to have a strong presence on the internet so you can gain more customers and don’t get left behind. Since you’re a retail business, you can offer online purchases and this will allow you to have a greater income and build a customer base.
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3.5 Customer engagement
Having a website will help you build a valuable relationship with your customers because they will be engaged to your content. Whether you have a blog or a social media strategy, they will remain loyal to you.
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4. Why does eTail matters?
Making the decision of going from retail to eTail and start to build an online presence for your business is a significant one because it will allow you to expand your business to new horizons.
It’s an important step to achieving your strategic goals. For this reason, let’s observe the reasons why eTail is important for your company:
- It’s a simple and specific concept that can help you target a broader audience
- The eTail is important for entering B2C markets
- It’s a straightforward way of selling products and services online
- The eTail doesn’t involve several activities, unlike ecommerce
Running a retail business involves facing unforeseeable circumstances, like a national or worldwide crisis. For this reason, you should focus on having an online presence because it can help you continue your operations remotely.
5. What are the steps to take your business online?
If you’d like to enter on the online retail industry there are some steps you have to follow . Let’s observe what you should do to achieve it successfully:
- Plan the details you want to include on your website
- Consider the investment you have to do and the options you have available
- Develop a marketing strategy
- Plan the content you want to share
We can divide all of these steps into just two phases: launching your website and developing a post launch strategy.
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6. How to launch a web store?
The first step for your business for going from retail to eTail is launching your website. It’s essential to do it because it will allow you to show the products or services you want to sell. However, it’s not as easy as you may think. You have to take into consideration several details, which are the following:
- Selecting a domain: your domain is your digital address; therefore it should be your brand name.
- Choosing the web hosting: the hosting is the server where you store your website
- Select the platform and software: there are several technologies available to launch your website like WordPress or any other.
- Select the extensions: your website should have some additions so the users can accomplish some tasks.
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7. What is the marketing strategy you should follow for your eTail?
Once you have launched your website you need your clients to find you. But, to achieve this you should make yourself visible to them. There’s too much competition and by designing a successful digital marketing strategy you can take your business to the top.
Some of the basic components you should include in your marketing strategy are the following:
- Email marketing
- Clients database
- Email campaigns
- Content marketing
- Sales funnel
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8. How can Connect Resources help you improve your business solutions?
Once you know that investing time and effort in your online presence could give you excellent results, you may be wondering how you can optimize your operations to achieve it. With Connect Resources you can delegate some of your business functions to our team of experts. This way you can focus on entering the digital market.
We have specialists that can help you with several tasks that don’t generate income and that are a burden for your business, like payroll, recruitment, visa processing and many more. We have worked with several companies in a variety of industries and we can offer you a customized solution adapted to your requirements.
Would you like to contact Connect Resources for assistance with your business? You can call at +971 433 166 88 or send an email to firstname.lastname@example.org, and you’ll talk to one of their representatives that will gladly answer all of your questions.